1. Your LinkedIn SSI (Social Selling Index) is a score given by LinkedIn to sales professionals indicating their success in building a brand and network.
  2. The higher your SSI, the better your sales results are likely to be.
  3. A higher SSI will help you create a stronger connection between targeted networking and prospects. 
  4. It also enhances your perceived influence in your network. 

LinkedIn is one of the most popular platforms globally for sales professionals and a good reason. Boasting more than 756 million members and 57 million companies, this is the ultimate place to build, manage, and network.

For sales professionals, LinkedIn is just too big of a platform to ignore. All your competitors are using it – especially since the world transitioned to a remote work model, and so should you.

There’s hardly a better platform than LinkedIn for sales prospecting. As the number of active users continues to grow, LinkedIn has introduced a series of innovative tools to simplify social selling, including the LinkedIn Sales Navigator and the LinkedIn SSI score (Social Selling Index). 

If ever there was a time for you to get serious about leveraging LinkedIn to generate more leads, this is it. But, without appropriate measurements and metrics, it can be hard to track the success of your campaigns. That’s why you need to focus more on your LinkedIn SSI.


Growth X

Stephanie Angelino

I'm Growth-X's digital marketing, copywriter, and customer success expert who focuses on growth hacks for B2B companies. When not working, you might catch me doing yoga or planning my next adventure.

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