Sales and marketing often go hand in hand. They depend on each other to grow, and their KPIs are so close that it is not easy to separate one from another.
If you’re from the B2B universe, then you should probably consider investing your time and resources in building your Linkedin strategy. Social media is made to connect professionals, and this is the optimal environment to find companies with the right fit to be your client.
So what is tip number one?
What is the best social media to promote my company and convert sales?
Let’s do another example to understand the process of finding your business’s territory.
Imagine you’re a high-tech company that offers software that makes businessmen’s lives easier. Where would you go to find such people? Of course, the answer is LinkedIn.
This environment was specially designed to connect professionals, and as a result, It’s the most friendly social media to do cold messaging and networking to boost your business or career! It also works like a charm for B2B one-person shows like freelancers.
If you’re looking to automate the process of growing your lead generation on Linkedin and want an alternative to traditional CPC marketing, in that case, I encourage you to check out Growth-X as a solution to an automated lead generation tool.
Referrals are always the best channel to convert sales. They come already interested and trusting in what you offer because a person who they know recommended your product or service.
So when you have a happy customer, make sure they turn into your loyal promoters by sharing what they lived interacting with your company.
Suppose five happy users with two thousand followers share a story tagging you and showing off your brand’s new product. In that case, that means that potentially, tens of thousands will understand that someone they know had a great experience with it, making it much more likely to consider buying from you.
In addition, they have a direct link to your profile thanks for the tagging.
Attractive and creative incentives are essential to convince people to share such content.
In addition, you’ll be generating new qualified leads without having to do cost-per-click media ads.
Alliances are widespread in social media strategies, and there are almost infinite ways to do so. Let’s cover the basics:
Brand x brand: the goal is to find a brand that shares the same audience as you but doesn’t compete on the product or service.
Both share your audience, but Sephora is your product competition, and Forever 21 sees you as an accessory for what they sell.
You are a guitar luthier and want to share your latest masterpiece to impress musicians and bring business to the store.
In this case, allying with a guitarist that concentrates specifically on reviewing guitar models and testing them out would be gold to drive traffic to the store’s profile.
Just lend the brand new guitar, let the influencer show its magical sound by taking it for a test drive on an Instagram-live, reel, story, or post, and his fans will do the rest. If interested, they’ll ask questions in the comment or directly go to your profile.
Would you watch a movie about James Bond meeting Barney, the dinosaur? Of course not. But when Batman and Superman collide, the internet goes wild.
The same thing happens here. If you’re an influencer, think carefully about who can be your ally without stealing your audience from you.
A good example would be two comedians who do stand-up. Comedian A makes a lot of sports references, and Comedian B works with general knowledge.
Are they both comedians? Yes
Do they compete? Not necessarily
Which type of collaboration suits you the most? And which ally will help you convert sales the most? Remember this is another choice of promoting your business aside from CPC marketing, and media ads.
Christmas, New Year’s Eve, Father and Mother’s day, etc.
These are all great excuses to create content, a must for social media marketing because it lets the audience know you have a little something reserved for them for the festivities. It’s a strategy to keep your brand active and stay more present than the competition.
The most important sales event of the year indeed is Black Friday. A special occasion celebrated in many countries, in which brands offer exaggerated discounts for a short period. Ecommerce clients go wild with their purchases during the event, converting more sales than ever.
Do you know what made Fredy Mercury stand out so much aside from his voice? His ability to interact with his audience. It may sound silly, but have you considered how much value it has for a follower to find out his favorite brand just liked their comment?
Recognition is the way we have to let followers know that we care about them. Like, answer comments (even some stories if you dare), be present for them, thank them whenever you hit a round number of followers, make giveaways, etc.
Caring is sharing, and by sharing, our brand gets acknowledged. So don’t slack on your followers, and make sure you let them know the brand loves them. That’s how you drive them organically to your e-commerce and convert sales on social media marketing.
So how have you found these tips? Do you have any useful tools or strategies for Social Media Marketing?
Let us know by sharing in the comment section 😉
I'm Growth-X's digital marketing, copywriter, and customer success expert who focuses on growth hacks for B2B companies. When not working, you might catch me doing yoga or planning my next adventure.
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