There is no question about the power of leveraging social media networks such as Facebook and Instagram to engage consumers with your brand. But when it comes to generating B2B leads, LinkedIn is the most effective social media platform.
and this is why you need a powerful LinkedIn business page.
In this article, we will look at why LinkedIn is such an effective platform for generating B2B leads, and therefore why your company should have an active and engaging business profile page on LinkedIn.
Growth-X will take you through setting up an effective LinkedIn business page step-by-step, starting with the prerequisites for gaining permission to create the page, through to some effective techniques for actively driving engagement.
Once you have your prerequisites in place, creating a basic LinkedIn business page is a fairly straightforward process.
Simply go to the “work” icon in the dashboard of your personal LinkedIn profile, which is at the top right-hand corner of the page.
When the drop-down menu appears, choose “Create a Company Page” from the list of options.
You will be asked to choose from four options representing the kind of business you will be creating the page. Choose appropriately from the following:
As we continue to go through the process, we will focus on creating a page for a Small Business, but the process is very similar to the other options.
Once you have selected your option, you will be asked to provide the relevant details of the business. Specifically:
While this last step is optional, it is highly advisable as the company logo adds a level of genuineness and professionalism to your business. Do you click on profiles, personal or business, if they haven’t provided a profile image?
Once you have completed all this information, you will be asked to tick a box verifying that you have the authorization to create this page on behalf of the business. Once you have ticked the box, you will be able to select “create the page,” and then your business is in business!
But while this process will make your page live on LinkedIn, there are a few more things you will want to do to complete your page before sharing it with the world. These additions make your page appear more professional and established and will go a long way toward attracting followers to your page and building confidence with your audience.
Finally, ask all of your team members to link the business page to their personal LinkedIn account. Having several employees connected to your LinkedIn page will again make the page appear more professional and legitimate to anyone following the page.
Ask team members to follow the page and send an invitation to follow the page to your contacts. This is easy to do under “admin tools,” where there is an option to “invite connections.”
As Head of Customer Success, Lusine specializes in helping businesses achieve measurable growth by transforming underperforming campaigns into success stories. Lusine writes impactful articles that reflect her deep expertise in social media strategy and digital marketing, offering insights that drive engagement and deliver results. Combining data-driven analysis with a focus on client success, she makes sure every strategy aligns with business goals and exceeds expectations
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