LinkedIn is an excellent platform to get qualified leads. However, how do you approach a potential lead? How do you connect with them directly? LinkedIn messages are an excellent tool, but many marketers fail to send the right message to their audience.

LinkedIn messages are a highly effective tool, but they can seem like a waste of time when you don’t have a strategy. Sending the same messages repeatedly with little to no personalization is unlikely to get you any significant results. 

Many businesses make the mistake of confusing cold messages with LinkedIn messages. Understanding the difference between the two is especially important and Growth-X offers some insight into writing LinkedIn messages. 

Growth X

Stephanie Angelino

I'm Growth-X's digital marketing, copywriter, and customer success expert who focuses on growth hacks for B2B companies. When not working, you might catch me doing yoga or planning my next adventure.

LinkedIn lead generation: the ultimate guide

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