“Hello! I’d like to add you to my professional network.” 

This is an example of the most common LinkedIn connection request that people send to others on the platform. LinkedIn is a treasure trove of opportunities and can help users further their careers if they know how to use it right. However, in order to connect with someone, you first have to send them a connection request. 

This LinkedIn connection request is the user’s first chance to make an impression on the person and let them know who they are, and why they need to connect. LinkedIn provides users 300 characters to write a request, and yet, there are very few people who actually use this length to its maximum potential.

If you are sending a connection request to someone you already know, this is your chance to say something positive to reinforce the relationship with that person. If it’s someone you don’t know all that well, it can be an opportunity to remind them of how the first connection was made.

But, in most cases, users will find themselves sending a LinkedIn connection request message to people they have never met. In this case, the message they write plays a very important role. This is the only chance marketers have to convince them to accept their request. 

If users send a default one-liner like above, the chances of acceptance are significantly lower. Sending a well-worded connection request is not just going to help users expand their network, but it will also help them generate qualified leads through a segmented audience.

Growth X

Stephanie Angelino

I'm Growth-X's digital marketing, copywriter, and customer success expert who focuses on growth hacks for B2B companies. When not working, you might catch me doing yoga or planning my next adventure.

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