LinkedIn Hashtag Strategy: A Guide to Maximumizing LInkedIn Visibility

How to Choose the Right Hashtags

Not all hashtags are created equal. Some are so broad that your post will get lost in the crowd (#business, #success, #career). Others are too specific, and barely anyone follows them. The trick is to mix both.

Start by thinking about your audience, as you should whenever you are considering profile optimization. Who do you want to see your post? If you’re writing about LinkedIn strategies, hashtags like #LinkedInTips or #SocialSelling make sense. If you’re sharing job search advice, #JobHunt or #CareerGrowth might be better.

A few things to keep in mind:

• Check popularity – You can search hashtags on LinkedIn to see how many people follow them. If a hashtag has millions of followers, your post might not stand out. If it has just a handful, it may not be worth using.
• Look at what others are using – Find influencers or industry leaders in your field and see what hashtags they use.
• Test and track – Try different hashtags over time and see which ones bring the most engagement.

A good rule of thumb is to use 3 to 5 hashtags per post, with a mix of general and niche ones. Too many, and your post looks spammy. Too few, and you miss out on extra reach.

Where to Use Hashtags on LinkedIn

Adding hashtags to a LinkedIn post is easy, but using them effectively takes a little more thought. The goal isn’t just to throw in random hashtags—it’s to make an effort to choose the right ones. The next step would be placing them where they make the most impact.

Hashtags in Posts

The most common place to use hashtags is at the end of a post. You might see people adding a bunch of hashtags at the bottom, like #marketing #sales #growth. That works, but you can also blend hashtags into your sentences.

For example: “Using #LinkedInHashtags can help your posts reach a larger audience, but choosing the right ones is key.”

Hashtags in Articles

If you publish long-form content on LinkedIn, hashtags can still help increase visibility. You can add them at the bottom of the article or sprinkle them naturally within the text.

Hashtags on Your Profile

Did you know you can also use hashtags in your LinkedIn profile? While they won’t work like they do in posts, adding relevant hashtags to your ‘About’ section or headline can make it clear what topics you specialize in. For example: “I help businesses with #LinkedInLeadGeneration and #B2BSales strategies.”

For company pages, LinkedIn even allows you to associate up to three hashtags with your brand, helping people find your business when they search for industry-related terms.

Finding and Following Hashtags on LinkedIn

Sometimes, you don’t need to guess which hashtags to use—you can find them right on LinkedIn.

The easiest way is by using LinkedIn’s search bar. Type in a hashtag (like #TopLinkedInHashtags) and hit enter. You’ll see a page dedicated to that hashtag showing how many people follow it and the latest posts using it.

If you find a hashtag that’s relevant to your industry, you can follow it to get related posts in your feed. This helps you stay updated on trends and gives you insight into what kind of content performs well under that hashtag.

Optimizing Your Hashtag Strategy

It’s definitely not enough to simply add a hashtag—you need to use them the right way to see real results:

• Use Capital Letters for Clarity – Writing #LinkedInMarketing instead of #linkedinmarketing makes it easier to read.
• Place Hashtags Strategically – Mixing them into your sentences can make your content look more professional.
• Avoid Overloading Your Post – Using 3 to 5 hashtags per post works best.
• Balance General and Niche Hashtags – A mix of both helps you reach different audiences.

Hashtags on LinkedIn might seem like a small detail, but they can make a big difference in how far your posts go. The right hashtags help your content reach beyond your immediate connections, bringing in more engagement and new opportunities.

To get the best results:

• Use three to five hashtags per post
• Mix popular and niche hashtags
• Check which hashtags are trending or widely followed
• Keep testing different hashtags to see what works best

Take a strategic approach and you can improve your LinkedIn visibility and make sure your content reaches the right people!