Hashtags aren’t just for Instagram or Twitter—on LinkedIn, they can be a game-changer for getting your content seen by the right people. If you’re posting updates, sharing insights, or growing your personal brand, using the right hashtags can boost your visibility and help you reach a wider audience.
But not all hashtags work the same way. Some are overused and crowded, while others are too niche to make an impact. So, how do you pick the best ones? How many should you use? And do hashtags really make a difference on LinkedIn?
Growth-X breaks it all down. You’ll learn how to choose LinkedIn hashtags that actually work, where to place them, and how to track their performance. Whether you’re a job seeker, a business owner, or a content creator, this strategy will help you get the most out of your LinkedIn posts.
Imagine you write a great post, but only your connections see it. That’s a wasted opportunity. And anyone who is interested in how to generate B2B leads on LinkedIn would agree! Hashtags help your content travel beyond your network and reach people who are genuinely interested in your topic.
When you add hashtags, LinkedIn groups your post with other posts that use the same ones. That being said, if someone searches for or follows a hashtag, your post has a better chance of showing up in their feed. That means more eyes on your content, more engagement, and potentially more opportunities—whether that’s job offers, leads, or collaborations.
For businesses, hashtags also help position your brand in the right conversations. If you’re talking about #marketing or #B2Bsales, the right people will find your posts and may even start following your company.
So yes, hashtags for LinkedIn definitely work—if you use them correctly. The key is to find the right balance between trending hashtags and more targeted ones that fit your industry.
Not all hashtags are created equal. Some are so broad that your post will get lost in the crowd (#business, #success, #career). Others are too specific, and barely anyone follows them. The trick is to mix both.
Start by thinking about your audience, as you should whenever you are considering profile optimization. Who do you want to see your post? If you’re writing about LinkedIn strategies, hashtags like #LinkedInTips or #SocialSelling make sense. If you’re sharing job search advice, #JobHunt or #CareerGrowth might be better.
A few things to keep in mind:
A good rule of thumb is to use 3 to 5 hashtags per post, with a mix of general and niche ones. Too many, and your post looks spammy. Too few, and you miss out on extra reach.
As Head of Customer Success, Lusine specializes in helping businesses achieve measurable growth by transforming underperforming campaigns into success stories. Lusine writes impactful articles that reflect her deep expertise in social media strategy and digital marketing, offering insights that drive engagement and deliver results. Combining data-driven analysis with a focus on client success, she makes sure every strategy aligns with business goals and exceeds expectations
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