Is LinkedIn Premium Worth It? Features and Benefits Breakdown

Key Features and Benefits of LinkedIn Premium

1. InMail Credits: Reach Anyone

Premium plans give you InMail credits, allowing you to message people you’re not connected with. This is useful for:

• Reaching out to hiring managers
• Starting conversations with prospects
• Networking with industry leaders

For B2B marketers, this alone can pay for the subscription. It’s a powerful tool, especially when paired with a smart outreach strategy to generate B2B leads on LinkedIn.

💡 Don’t waste InMails with generic pitches. Personalize based on mutual interests or recent activity. Your response rate will triple.

2. Who Viewed Your Profile

One of the most-used features—Premium lets you see everyone who’s viewed your profile in the last 90 days.

This can help:

• Identify warm leads
• Spot recruiters or competitors checking you out
• Tailor your outreach to people who’ve shown interest

It’s basic, but effective—especially when used alongside a tool like LinkedIn analytics to spot engagement patterns.

3. Advanced Search Filters

Premium Business and Sales Navigator accounts unlock powerful search filters:

• Company size
• Job title
• Seniority level
• Function
• Geography

This is gold for sales teams and recruiters. It makes targeting far more precise, especially if you’re in B2B. So, if you’re wondering, is LinkedIn Premium worth it for B2B? This feature alone makes a strong case.

4. Job and Salary Insights

Premium Career gives job seekers extra visibility:

• See how you compare to other applicants
• Know the average salary range for roles
• Get access to video courses to prep for interviews

For anyone actively applying to jobs, these tools are helpful. Just don’t rely on them alone—networking still wins.

5. Profile Boost and Visibility

Premium users tend to get more visibility. Part of that is algorithmic. LinkedIn gives more exposure to active, Premium users because they signal commitment to the platform. Learn more about how the LinkedIn algorithm works for Premium users to understand the mechanics behind this boost.

🛠️Post-engagement velocity in the first hour matters more for Premium users. If you’re Premium and get quick likes/comments, LinkedIn is more likely to amplify your post. Use this to time your posting strategy.

Advantages of Premium LinkedIn: Real-World Impact

Here’s what the advantages of Premium LinkedIn look like in practice:

• Sales reps using Sales Navigator can cut through noise, reach decision-makers, and close faster.
• Job seekers see better targeting and insight into hiring trends.
• Founders and consultants build personal brands faster thanks to increased post visibility and smarter network data.

If you’re evaluating the benefits of a Premium LinkedIn account, match them to your goals. Are you looking to grow visibility? Book calls? Hire? Knowing your outcome matters.

What Advantage Does Premium LinkedIn Get You?

To summarize, here are the direct advantages:

• Ability to contact anyone (InMail)
• Advanced filters for lead or talent search
• Full access to profile views
• Job and salary intelligence
• Increased content reach and visibility

These features matter more when you’re actively growing something—your brand, business, or client base.

If you’re still unsure and wondering does LinkedIn Premium worth it, take advantage of the one-month free trial. Use that time to test the outreach tools, analytics, and profile visibility.

Common Misconceptions About LinkedIn Premium

• “It guarantees more views.” Not true. You still need valuable content and real engagement.
• “It’s only for job seekers.” Also false. It’s highly effective for B2B sales and thought leadership.
• “It’s too expensive.” Compared to the cost of a sales tool or job board, the value per feature is actually reasonable, if you use it.

FAQs

1. What’s the difference between LinkedIn Premium Career and Premium Business plans?

The names sound similar, but the tools and priorities are quite different depending on whether you’re job hunting or doing business development.

2. Can you cancel LinkedIn Premium anytime, and will you lose access to saved data or analytics?

Understanding the cancellation process and what happens to your Premium features can help avoid surprises.

3. How does LinkedIn Premium compare to tools like Sales Navigator or third-party outreach platforms?

If you’re considering LinkedIn for lead generation, it’s useful to weigh Premium against more specialized alternatives.

5. Are there any hidden features in LinkedIn Premium that most users overlook?

Some tools and insights are tucked away in the interface and not obvious to casual users.

Final Take: Should You Get LinkedIn Premium?

Here’s the real question: Are you using LinkedIn as a platform for growth, or just a digital resume?

If it’s the former, Premium can absolutely be worth it. For sales teams, founders, recruiters, and job seekers, the benefits of Premium LinkedIn outweigh the cost. You’ll unlock tools that drive visibility, improve targeting, and streamline outreach.

If you’re mostly passive on the platform, you won’t see much ROI. Stick to the free plan until your activity level changes.

For strategic users, especially in B2B, Premium can be a growth multiplier. Tools like Growth-X help amplify that value by automating outreach and delivering smarter data.