Want to share links on LinkedIn? Unlike other platforms, LinkedIn handles links uniquely. Including a link can impact how your post is distributed, as LinkedIn prioritizes keeping users engaged on its platform. To make the most of your links, consider where to place them, and how to craft engaging content that encourages clicks while maintaining visibility. Here’s your complete guide to using links effectively and maximizing their impact on LinkedIn!
Hyperlinks are clickable elements connecting different online locations – like digital shortcuts to valuable content. On LinkedIn, these shortcuts help professionals connect their network to useful content, whether it’s their company website, an industry report, or an upcoming event registration page. Using a smart linking strategy, like those outlined by Growth-X, ensures that your shared content is both impactful and actionable.
You’ll find three main types of hyperlinks on LinkedIn:
Hyperlinks power up your LinkedIn presence by moving traffic where you want it to go. Look at them as signposts that guide your network to valuable resources outside the platform. For instance, a strategic link to an industry report in your LinkedIn article builds trust and keeps readers coming back for more insights.
Here’s a key point about LinkedIn links: while you can paste URLs into regular posts, they won’t be clickable blue text. However, links work fully in comments, articles, and profile sections. Once you know these rules, you can use hyperlinks to make your content work harder.
Adding links to LinkedIn takes a different approach than other social platforms. Let’s walk through the steps to share links that get noticed, whether you’re on your laptop or phone.
Here’s your step-by-step guide for adding links in different parts of LinkedIn:
While regular posts won’t show clickable links, you can make your URLs stand out by placing them on their own line or adding clear instructions for your readers.
Need to add links while using LinkedIn on your phone? The mobile app makes it straightforward, though there are a few key things to watch for. Adding links in comments or embedding them in articles can be particularly effective for those looking to generate Leads on LinkedIn, as these formats allow for clickable and engaging link placements.
Links can take time to format right on mobile. Save your work often by tapping that save button before your phone takes a break!
Want to make your LinkedIn links work harder for you? Here’s how to create hyperlinks that boost engagement and drive real results.
Don’t let long, messy links clutter your posts. Transform them into neat, clickable links using Bitly or TinyURL. A short link looks better and makes it simple for your readers to save or share. How to create a hyperlink in a LinkedIn post? Start by cleaning up that URL.
Make your links easy to find. For posts, drop them at the start or end where readers naturally look. When writing articles, weave links into your main points to add depth without breaking your reader’s flow.
Your links should point to useful, current content. Dead links or outdated pages hurt your reputation. Before you post, click each link to make sure it works and matches your message. Writing about sales strategies? Link to proven methods or fresh data.
One strong link beats five weak ones. Stick to one or two links per post to keep readers focused. For articles, add links sparingly to maintain a clean, professional look. Remember, each link should add clear value.
Want to know how to hyperlink an image on the LinkedIn post? Use clickable images in your Featured section or articles. Visual links catch eyes and boost clicks, perfect for showing off events, products, or downloads.
Use UTM tags or analytics to see how your links perform. Watch which links get clicks and drive engagement. Use these insights to sharpen your strategy and create posts that connect.
Follow these steps to turn your LinkedIn hyperlinks into powerful tools that build your presence and connect you with the right audience.
As Head of Customer Success, Lusine specializes in helping businesses achieve measurable growth by transforming underperforming campaigns into success stories. Lusine writes impactful articles that reflect her deep expertise in social media strategy and digital marketing, offering insights that drive engagement and deliver results. Combining data-driven analysis with a focus on client success, she makes sure every strategy aligns with business goals and exceeds expectations
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