How to send a cold email to someone on Linkedin

How to send a cold email to someone on Linkedin

Today, LinkedIn has become an indispensable tool for seeking job opportunities and establishing professional contacts. With millions of registered users on this social network, it is a perfect place to generate leads and expand our network of contacts.

An effective way to do this is by sending cold emails to people we consider interesting for our professional goals or what is known as leads. In this article, we will show you how to do this using some LinkedIn automation tools.

Crafting an effective cold email

Crafting an effective cold email requires careful research and preparation. Before sending an email, it is important to take the time to research the recipient and your company. This can help you tailor your message to their specific needs and interests, increasing the likelihood of a positive response. 

Some key factors to consider when researching the recipient include: 

  • Their job title and responsibilities. 
  • Their industry and company size. 
  • Their recent accomplishments or projects. 
  • Their social media presence and activity. 

By gathering this information, you can create an email that is more personalized and targeted to the recipient’s interests and needs.

Personalization is key when it comes to cold emails. By addressing the recipient by name and referencing their specific interests or needs, you can capture their attention and demonstrate that you have taken the time to research and understand their situation.

In addition to personalizing the content of the email, you can also personalize the subject line and email signature to make the message seem more personal and relevant. By making the recipient feel valued and understood, you can increase the chances of getting a positive response and generating leads on LinkedIn.

How to send a cold email to someone on LinkedIn

When writing a cold email, it is important to keep the message clear and concise. Avoid using overly technical or jargon-heavy language and focus on communicating your message in a simple, easy-to-understand way. 

Structure the email for maximum impact

When sending cold emails on LinkedIn, it’s critical to have an attention-grabbing subject line. The subject line is the first thing the recipient will see and is what will determine whether or not they open the email. A good subject line should be concise, intriguing, and relevant to the purpose of the email. 

It should also be personalized to the recipient, using their name or referencing something specific about their profile. By taking the time to craft a compelling subject line, you can increase the chances that your email will be opened and read.

The introduction of the e-mail should clearly state the purpose of the message and why it is addressed to the recipient. It is essential to be concise and to the point, as lengthy introductions can be discouraging and decrease the chances of a response. 

Personalization is also key in the introduction, as it helps to establish a connection with the recipient and demonstrate that you have done your research. By showing that you have a genuine interest in their work or expertise, you can increase the likelihood of generating leads on LinkedIn.

The call to action is the most critical part of the cold email, as it is what will prompt the recipient to act. It should be clear, specific, and easy to follow, focusing on the next steps the recipient should take. This could be anything from scheduling a call to scheduling a meeting to simply replying to the email. It is also critical to include a polite and professional closing, thanking the recipient for their time and consideration. 

By providing a clear call to action and next steps, you can increase the chances of getting a positive response and establishing a productive relationship with the recipient. Although we cannot deny that in these cases it is very tempting to use LinkedIn automation tools, the reality is that for these cases it is best to make everything as personal as possible.

Best practices for sending a cold email on LinkedIn

When sending a cold email on LinkedIn, it’s essential to consider the timing and frequency of follow-ups. Follow-up emails are crucial to increase the chances of getting a response, but it’s important to avoid being too persistent and coming across as spammy. 

A good rule of thumb is to wait at least a week before sending a follow-up message and no more than three follow-ups in total. This approach allows the recipient enough time to read and respond to your initial message without overwhelming them with too many emails, thus decreasing the likelihood of LinkedIn lead generation, which is one of the main goals.

To avoid having your cold email marked as spam, it’s important to follow email marketing best practices. This includes complying with CAN-SPAM laws, limiting the volume of cold emails you send, and making sure your email lists are well-segmented and targeted. In addition, personalizing your emails and avoiding generic or commercial language can help increase the chances that your message will be read and responded to.

Tracking and analyzing the success of your cold emails is crucial to improving your outreach strategy. Using email tracking automation tools can help you determine when your message was opened and read, as well as which links were clicked. 

This data can provide valuable information about the effectiveness of your message and help you make informed decisions about future outreach efforts. In addition, creating a sequence of follow-up emails that are short, powerful, and intriguing can help increase the chances of getting a response. By implementing these best practices, you can improve the effectiveness of your cold emails and increase your chances of generating leads on LinkedIn.

I’m Growth-X’s digital marketing, copywriter, and customer success expert who focuses on growth hacks for B2B companies. When not working, you might catch me doing yoga or planning my next adventure.