Illustration of a superhero holding a briefcase, flying upward along an arrow labeled 'B2B Buying Process', with the title 'Why Knowing the B2B Buying Process Is Your Sales Superpower' above.
04 May, 2025

Why Knowing the B2B Buying Process Is Your Sales Superpower

In the ever-evolving world of business-to-business sales, understanding the buyer’s journey is not merely an advantage, it is a superpower. Sellers who deeply understand the B2B buying process can anticipate needs and overcome objections. Also, they personalize interactions as well and ultimately close deals faster and more effectively. This is an environment where the stakes […]

24 Dec, 2024

LinkedIn Marketing for Lawyers: Best Practices

LinkedIn has become an essential tool for legal professionals looking to expand their networks, enhance their reputations, and attract clients. To truly harness its potential, lawyers must optimize their profiles and apply strategic practices. Make sure to follow the best practices for LinkedIn marketing for lawyers that the Growth-X team will share below, and you’ll […]