The digital-first professional landscape requires a strong online presence, and it is crucial for career growth. LinkedIn stands out as the premier platform for building your professional brand. A well-written profile with a great professional LinkedIn profile photo, concise summary, and detailed experience can impress potential employers and clients. A portfolio is a valid proof of your skills and achievements. Let Growth-X show you how to add and effectively use a LinkedIn portfolio and best practices for curating and presenting your work.
Before diving into the “how,” it’s important to understand the “why.” Here are a few compelling reasons:
LinkedIn allows you to showcase your work in multiple sections, including the “Featured” section, “Experience,” and “Projects.” Here’s how to do it step-by-step.
The “Featured” section is the most visible and engaging spot to display portfolio content.
Steps:
Best Practices:
You can also attach media directly under each job experience entry.
Steps:
This approach helps tie your work directly to the context in which it was created, offering clarity and credibility.
Example: If you are a content writer, you can attach blog posts or newsletters written for a specific employer.
LinkedIn also has a dedicated “Projects” section under the “Accomplishments” heading.
Steps:
While this section is less prominent than “Featured,” it’s ideal for collaborative or one-off projects that aren’t tied to a specific role.
1. Curate Thoughtfully
Don’t add everything. Rather be strategic. Include work that aligns with your goals or desired job roles. Quality over quantity is key.
2. Use Storytelling
Provide context. What was the project goal, your role, and the outcome? This helps viewers appreciate your contribution and thought process.
Example: “Designed a responsive website for a non-profit, resulting in a 30% increase in online donations within 3 months.”
3. Show Variety
Highlight different skills or industries you’ve worked with. A diverse portfolio appeals to a broader range of recruiters or clients.
4. Update Regularly
Keep your portfolio on LinkedIn fresh. Replace outdated or less relevant work with new accomplishments.
5. Be Visually Appealing
Use clear, high-resolution images and engaging titles. Visuals grab attention and make your work more memorable.
As Head of Customer Success, Lusine specializes in helping businesses achieve measurable growth by transforming underperforming campaigns into success stories. Lusine writes impactful articles that reflect her deep expertise in social media strategy and digital marketing, offering insights that drive engagement and deliver results. Combining data-driven analysis with a focus on client success, she makes sure every strategy aligns with business goals and exceeds expectations
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