The Power of LinkedIn Articles: Why You Should Be Publishing on the Platform

The Benefits of LinkedIn Articles

There are many benefits of LinkedIn articles for professionals and businesses. Here are some of the biggest reasons to start writing:

1. Build Authority and Trust
When you share helpful and well-written articles, people see you as an expert. Over time, this helps you build a strong, trusted brand.

2. Reach a Wider Audience
LinkedIn often shows articles to second- and third-degree connections. That means even people outside your direct network can discover your content.

3. Drive Deeper Engagement
A short post can grab attention, but an article keeps people engaged longer. Well-crafted LinkedIn articles can lead to more comments, shares, and real conversations.

4. Boost Your Profile
Every article you post adds to your professional story. When someone visits your profile, your best LinkedIn articles can show them what you’re all about.

Of course, following the best practices for LinkedIn articles is important too. Good structure, clear writing, and useful insights will make your articles more powerful. Later in this blog, we’ll also cover some quick tips on LinkedIn article best practices so your writing makes the biggest impact.

If you’ve ever thought about why write articles on LinkedIn, now you know: it’s one of the easiest ways to grow your voice and influence online.

How to Post and Publish Articles on LinkedIn

If you’re ready to start, you might be asking how to post an article on LinkedIn or how to create a LinkedIn article. The process is very easy:

1. Go to your LinkedIn home page.

2. At the top where you usually post updates, click “Write article.”

3. A clean editor will open where you can add your title, text, images, and videos.

4. Once you’re happy with your work, just click “Publish” at the top right.

That’s it! You’ve just completed your first LinkedIn article posting.
When you post an article on LinkedIn, it appears not just in your feed, but also on your profile. This makes it easy for people to find your ideas later on.

If you’re wondering about how to share an article on LinkedIn after publishing, don’t worry — LinkedIn gives you the option to share it with a new post, send it in a message, or even copy the link to share it anywhere else.

Getting comfortable with publishing a LinkedIn article is a huge win. It turns LinkedIn from just a networking site into a real content platform for you.

Tips for Writing a Great LinkedIn Article

Now that you know how to publish, let’s talk about writing a LinkedIn article that people actually want to read.

Here are some simple tips based on LinkedIn’s article best practices:

1. Start Strong
Your title and first few lines are everything. Make sure they are clear and grab attention fast. A good opening can decide whether people keep reading or scroll past.

2. Keep it Organized
Use short paragraphs, bullet points, and simple language. It helps readers stay focused, especially on mobile devices.

3. Add Visuals
Images, charts, and even short videos can make your article more engaging.

4. End with Value
Finish with a strong conclusion or clear takeaway. Tell your readers what they can do next or leave them with a question to think about.

If you’ve been asking yourself how to write an article on LinkedIn or how to improve your LinkedIn write an article skills, the answer is simple: focus on helping your audience, not just promoting yourself.

Following the best practices for LinkedIn articles will help you create posts that people look forward to reading and sharing.

How to Share Your LinkedIn Article for Maximum Reach

Once you post an article on LinkedIn, don’t just sit back and wait. Sharing is key to getting more views and engagement.

Here’s how to share an article on LinkedIn for the best results:

• Share your article as a LinkedIn post with a short, catchy caption.

• Send it directly to connections who might find it useful (but don’t spam).

• Share it in relevant LinkedIn groups.

• Post the link in your email signature or newsletter if you have one.

Every time you LinkedIn post article or reshare it, you give it a fresh chance to reach more people.
This is a smart way to boost LinkedIn engagement and grow your audience over time.

And remember — the more helpful and interesting your article is, the more likely people will engage with it, comment, and share it forward.

Extra Tips: Best Length and Posting Frequency

Many people wonder how long should a LinkedIn article be. The simple answer is: aim for around 500 to 1000 words. This length is enough to explain your ideas clearly without losing your reader’s attention. Shorter articles may not give enough value, while much longer ones might feel heavy unless the topic really needs it.

Consistency is important too. You don’t need to publish every week if you are just starting out. Even posting one strong article each month can make a big difference over time. What matters most is the quality of what you share. Each article should offer real value, answer a question, or solve a problem for your readers.

If you want to unlock LinkedIn lead generation potential, publishing smart, well-thought-out articles is one of the best ways to do it. Articles help you stay active on LinkedIn in a way that builds long-term trust, not just short-term clicks.

FAQ: Publishing Articles on LinkedIn

Do LinkedIn articles perform better than regular posts?

LinkedIn articles and posts serve different purposes. Articles build long-term authority, while posts create short-term engagement. Using both helps maximize your visibility and impact.

Should I write LinkedIn articles even if I don’t have a large following?

Yes. LinkedIn’s algorithm allows articles to reach beyond your direct network, so even with a small following, your content can get discovered.

Can I repurpose blog content from my website as LinkedIn articles?

Definitely—just be sure to adapt it for LinkedIn’s audience. Make it more concise, conversational, and focused on value for professionals.

Will writing articles on LinkedIn help with SEO?

While LinkedIn articles won’t boost your website’s SEO directly, they are indexed by Google and can increase your online presence and credibility.

How do I know if my LinkedIn articles are performing well?

Use LinkedIn’s built-in analytics. You’ll see data like views, shares, and reader demographics to help you understand what resonates.

Can I include links in my LinkedIn articles?

Yes. Including relevant links is encouraged, as long as they support your article’s content and aren’t overly promotional.

What tone works best for LinkedIn articles?

A balance of professional and conversational. Focus on being helpful, clear, and authentic to connect with your audience.

How often should I respond to comments on my article?

Aim to reply within a day or two. Timely engagement keeps the conversation going and builds stronger connections with your readers.

Why Now is the Best Time to Start Publishing on LinkedIn

Publishing articles in LinkedIn today is one of the smartest moves you can make for your personal brand or business. There is less competition compared to other platforms, and LinkedIn’s algorithm still favors long-form content that keeps readers engaged.

If you want to grow your visibility, generate leads, or simply build a stronger professional network, starting to write articles is a simple but powerful step. Every article you post strengthens your profile and helps you connect with the right people. Whether you are interested in learning how to generate B2B leads on LinkedIn or simply trying to share your knowledge, creating articles is a proven way to get noticed.

To increase impressions on LinkedIn, one of the best ways is publishing thoughtful articles. Every view, comment, and share increases your reach not only inside your network but also beyond it.

The truth is, you don’t have to be a professional writer to succeed. Focus on sharing what you know in a clear, honest way. Following a few simple LinkedIn article best practices can help your work stand out without the need for complex tricks.

So if you’ve been waiting for the “right” time to start, the right time is now.
Open LinkedIn, click “Write article,” and start telling your story. The power of articles in LinkedIn is real, and it’s waiting for you to use it.